Need data that directs your positioning and informs your marketing pillars? Is traditional market research too lengthy or cost prohibitive?
Our Essential Benchmarking Studies are designed to make market research accessible for AdTech marketers.
Essential Benchmarking Study Benefits
As the only market research team working exclusively within the AdTech/ MarTech industries, our brand perception studies consistently yield accurate, significant and potent data and insights.
Years of research experience have led to our development of a turnkey benchmarking study that asks the right questions to yield the insights that marketers need most – and at a fraction of the cost of traditional market research studies.
Get actionable data in weeks, not months, using our market-tested and perfected survey design and expert panels of brand and agency participants.
Pricing is based on type of respondents required for a study – brands, agencies, or a combination of both.
Pricing for additional custom questions is available upon request.
Our Essential Benchmarking Studies reach 100 qualified respondents from either (or both) of our brand and agency panels. Each study includes our 25-question, quantitative questionnaire, customized for your company’s market position. Participants are qualified based on knowledge of, and experience with, your technology category. Each study requires just four weeks to complete.
Data & Insights
Results of each study are analyzed, interpreted and presented in a 10-25 page deck. This data goes beyond the numbers and includes Industry Index’ analytical expertise and technographics data to provide clear recommendations and actionable insights.
This data and methodology are also easily repeatable, allowing for change-over-time benchmarking.
Survey Discoveries Include
• Awareness and perceptions of your tech vs. your competitors
• Solutions/tech used most frequently in your category
• Most/least valuable tech attributes
• Your company's differentiating factors
• Purchasers and purchase influencers
100 Brands and/or 100 Agencies
4 Weeks (approximately)
25 questions focused on market position
and audience interest
10-25 page deck including aggregated response data, analysis, actionable insights