Marketing and Advertising Technologies range from mass data collection and development, to programmatic media targeting, deployment and delivery, and audience/business targeting. In total, these companies comprise a massive industry which is part of the fabric of the internet; its implications on commerce and society cannot be overstated.
Industry Index has built and operates a technographics database and platform which identifies, maps and measures – with extraordinary fidelity – the implementation of these advertising and marketing technologies. Our proprietary technology gathers and tracks data on the deployment and usage of each separate technology across 5mm+ of the highest-performing websites, which are further mapped to industry verticals (e.g., automotive, travel, healthcare).
Our technographic data is organized and normalized for specific user types: Publishers, Technology Vendors, Brands and their Agencies. Our data is then visualized and provided via subscription models via our platform.